GAMEWAVES

 

For China’s largest annual gaming expo, ChinaJoy, we wanted to champion every gamer’s journey towards enlightenment (AKA “Gamefulness”) by celebrating the benefits of gaming.

So we created an immersive experience that generated a “music video of the mind” unique to every gamer who participated.

Step 1) wear the brain scanning helmet. Step 2) play a round of League of Legends. Step 3) in real-time, unique visuals and data depicting their brain on gaming were broadcast to all of ChinaJoy. Thanks to cutting-edge brain scanning technology, we were able to grade their brains in a series of categories (everything from responsiveness to focus), that they could share in a stylized report card over social.