be there now
THE NEW YORK TIMES approached us to showcase how they're a step ahead of the ever-changing media landscape without sacrificing their core journalistic values. The result was THE DAILY 360, a partnership with Samsung, to outfit their journalists in-the-field with a 360 camera so they could capture the story from every angle. Every day, THE DAILY 360 releases a new 360° video in order to drop viewers somewhere new and help them gain a different perspective into the stories that make up our world, owning up to the brand's promise that we developed, BE THERE NOW.