AIR HISTORIAN
For JORDAN’s 25th anniversary in China, we wanted to take a look back at some of the people, places, and moments that made the brand what it is today. But JORDAN today isn’t just basketball. It’s all kinds of sports and people now. So what unites them all? Drive. The very same drive that took Michael Jordan from scrawny kid who barely made the team to threepeat champ.
To share that drive, we created the AIR HISTORIAN, a mini-content-series featuring a walk-talking JORDAN encyclopedia played by famous Chinese stand-up comedian Tong Mo Nan.