FRAKTA LION
“IKEA Hacks” were all the rage, where people use IKEA products and tailor them to suit their own needs.
For Chinese New Year we wanted to embrace this behavior so we created our own IKEA hack: a tailor-made Lion Dance costume made from IKEA’s FRAKTA bag. In total, we created 58 lions that were displayed and performed in the 58 IKEA stores across China during the new year.