China recently introduced a law limiting gamers under the age of 18 to 3 hours of gaming a week.

This blows. Since OMEN couldn’t protest the law (big no-no in China), we decided to celebrate instead: we gifted gamers turning 18 their very own unique NFT as a bday present.

NFTs were gifted entirely over social through mystery gaming boxes that celebrities helped us spread. Once all NFTs were gifted and opened, we revealed that every NFT came together to create a ceremonial animation welcoming all new 18-year-old gamers to a life free from gaming restrictions, AKA, GAMERHOOD.